Touching Tomorrow
Client: Holmen | Agency: Grow | 2023 | Creative Direction, Strategy, Design
Choosing the right packaging material is crucial for brands, not only to cater for the demands of their product, but to meet environmental targets as well.
This concept invites Holmen Iggesund's customers to discover paperboard materials, techniques and designs through a portfolio featuring the works of talented photographers and paper craft experts.
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Advanced micro-drilling techniques were used to show the papers capabilities
Photography by: Daniel Serva
A purpose beyond the obvious
01 - Problem
Reimagine the standard sample swatch book into something that reflects Holmen Iggesund's new brand platform 'Purposeful by Nature'.
03 - Solution
I curated a set of photography that tells the unique product stories through their visual style, interpreting 'Touching Tomorrow' as a theme - printed and embellished on their relevant papers.
02 - Idea
My idea was to produce a product catalogue with a purpose beyond the obvious. Something that you would keep long-term because it has an added value.
04 - Outcome
A premium book of professional photography prints, showcasing the product's capabilities through visual storytelling, superior paper quality and boundary pushing finishing techniques.
