Beyond Insurance
Client: Vhi | Agency: Publicis | 2020 | Art Direction, Concept
Vhi Healthcare provide a myriad services ‘Beyond’ what’s expected from a health insurance company.
'Our proposition is unique, and the brand now has many more ways to live up to its long-held promise ‘When you need us, we’re there'
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Pushing past stagnancy
Early concept sketches
01 - Problem
How does a traditional and iconic health insurer communicate they have become much more than that?
03 - Solution
Take the audience beyond the known services, through a series of miniature dioramas representing some of the lesser known proof points. All linked through the brand's iconic heart shape which always has something new behind it.
02 - Idea
Vhi are moving beyond insurance. This idea has a innate sense of movement to it. Pushing past stagnancy and looking to what's next.
04 - Outcome
A fully integrated awareness campaign which highlighted the depth and breadth of the Vhi specialist clinics and care dedicated only to their members.
