Paperboard Narratives
Client: Holmen | Agency: Grow | 2024 | Art Direction, Concept
When you're selling three distinct paperboard products - it becomes evident that all marketing assets start to look very similar. Paperboard is just that, right? White, flat and lifeless.
This project had a clear problem to overcome - and it required (ironic seeing as the products are used in packaging) some 'out of the box' thinking.
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All 3D and motion design - Anselm
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Boring won't sell your product
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01 - Problem
As a product, paperboard is hard to visualise in a compelling way. It's flat, angular, plain. Quite literally - boring. Holmen have three products that look the same, and thats a problem because they're all unique.
03 - Solution
I produced a rich collection of brand assets that clearly separates each paperboard product from each other by bringing them to life through animation within their own unique 3D rendered worlds.
02 - Idea
I conceptualised the idea that each paperboard product assumes a persona that reflects it's entirely unique properties.
04 - Outcome
A stunning collection of 3D rendered videos and images that can be used across all channels when Holmen is communicating about a specific paperboard product.
