The Sound of Colour
Client: Tikkurila | Agency: Grow | 2023 | Creative Direction, Strategy, Concept
A new communication concept for Tikkurila's interior paints that turns the soundtracks of our lives into favourite colours.
Most of us can attach our favourite songs to a colourful feeling or experience. Something this campaign amplifies visually to show that it’s easy and fun to refresh one’s home interior by repainting.
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Hijacking the senses to amplify potential
01 - Problem
The brief asked for a concept that was playful, joyful and people centric. Something new and unexpected with great storytelling potential that was easy to understand. While still portraying Tikkurila as being the colour experts who know their customers.
03 - Solution
Visually and magically link music to colour, portrayed via everyday scenarios at home.
02 - Idea
Based on the insight that our senses are intermixed and triggered by each other, commonly known as synaesthesia. I formulated the idea whereby Tikkurila illustrates that colour inspiration can be found everywhere, even in music.
04 - Outcome
I delivered a channel-independent concept and a bank of assets where the overarching message and call-out “Tune into a world of colour” creates a cohesive communication for maximum impact.
