Upon joining Pluto, it was clear that the company needed a fresh rebrand and have an aesthetic that reflected their progressive and creative work ethic.

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Myself and the Creative Director were appointed to manage this rebrand from start to finish. 

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It all started with the logo, which proved at first to be quite tricky as the Managing Directors didn't want any shapes of a planet or Pluto the dog.

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However with a name such as Pluto, it is almost impossible to escape the fact that it's named after a planet. Something finally clicked with myself as I discovered the astrological symbol for Pluto - the PL shape, which was a monogram and also the initials of the man who discovered the planet.

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From here we developed what is the new logo today.