Mark Francis O'Reilly

art director | creative designer

Dublin International Film Festival 

'Reel Reactions' Social/Influencer Campaign

To promote their sponsorship of the DIFF, Virgin Media tasked us to ideate a social-first campaign that would encourage people to engage with the festival and 'discover different'. To make the festival less lofty and more relatable, it seemed most logical to use influencers over actors. Taking inspiration from the currently very popular and easily consumable reaction style content, the creative team executed 'Reel Reactions'. Filmed in the Lighthouse Cinema ( which is synonymous with the festival but unfortunately left empty due to Covid-19 restrictions) our pair of influencers Fionnuala Jay and Michael Fry reacted to some very well known movies they had never seen before. Their very natural and off-the-cuff comedic approach resulted in extremely well-performing social content that expanded the reach of the film festival to new audiences.

Virgin Media TV 360 - Full Social Campaign

To accompany the TVC, Virgin Media launched an activation across social for their new 360 Tv box. Both concepts were ideated with social formats mind - with a goal to drive click throughs to Virgin's website and find out more about the TV offer. The full TVC can be seen here

Women's Mini Marathon 2020

Vhi kicked off their Women's Mini Marathon campaign with a VOD launch video, which was also shared organically across social via their owned channels. This was accompanied by tactical teaser cut-downs for 9:16 and 1:1 formats - specifically to drive click-throughs on social. Vhi had a goal to get 10k sign ups over a 4 week campaign. This campaign reached 10k in one week.

Lambay Whiskey Giphy Campaign

For St Patricks Day 2019 - the Lambay Legends digital toolkit came to life in over 250 bars across 9 states in the US. We used branded Gifs as the main engagement mechanic for entry. We created a branded Giphy channel for Lambay as well as customised gifs to digitise the toolkit icons. Powered through Instagram Stories, the entry mechanic meant consumers had to interact with Lambay’s US Instagram and get creative. This campaign won Best Creative at the 2020 APMC awards.


Vhi Proof Points - Social

Virgin Media - 5 for 5 Display & Social

Virgin Media - Smart Wifi Guy