In March 2018, I pitched a Harry Potter themed concept to Facebook Dublin that would hopefully end up being their huge annual Summer party. It took two weeks to create the pitch - which had to include all event touch-points, design elements and essentially illustrate the experience from beginning to end. The event had to appeal to everyone, including non Harry Potter fans.
Following on being awarded the project, I acted as Art Director for the production phase and build. I was very hands-on during this project as it was vital that all elements were exactly correct with the mythos of the Harry Potter world. I wanted the hardcore fans to be wowed.
The final event was a testament to having a clear vision and sticking to it - receiving completely positive feedback only.